GrubMarket Launches WholesaleWare Mobile Apps to Digitally Transform Fresh Food Supply Chain


GrubMarket Inc. launches mobile apps for iPhone, iPad and Android devices on its WholesaleWare software platform, creating an integrated solution for on-the-go orders, personalized pricing, customer preferences, messaging and branding opportunities for retailers. fresh produce and protein wholesalers, food service brokers and distributors.

SAN FRANCISCO, November 2, 2021 / PRNewswire / – GrubMarket, a leading technology leader in the food industry, today announced the release of its iOS and Android apps for WholesaleWare, its industry-leading software-as-a-service platform designed for wholesalers , brokers and distributors in the food industry. .

GrubMarket WholesaleWare Mobile Applications

“The need for mobile solutions has grown dramatically for players in the food supply chain – not only end consumers – but also wholesalers, distributors, restaurants and retail. Our new mobile apps are built on WholesaleWare’s modern technology infrastructure and follow the WholesaleWare user friendly design paradigm. The functionality allows wholesalers and distributors to share customer specific price lists, automatically process orders and communicate with customers in a much more efficient and accurate manner than traditional methods, ”said Genevieve Wang, Software Director of GrubMarket.

WholesaleWare was introduced 6 years ago by GrubMarket as an internal software platform for managing the operations of the company’s product and meat wholesalers subsidiaries. After generating hundreds of millions of dollars in sales and receiving overwhelmingly positive feedback from users, in 2020 WholesaleWare has been released for general availability to wholesale, brokerage, and distribution companies across United States. Today, WholesaleWare is the most complete and modern software ERP system for fresh produce and protein companies.

With the addition of new mobile applications, WholesaleWare now includes:

  • Transparent inventory management

  • Dynamic pricing strategies

  • Customer relationship management and preference engine

  • Flexible routing and logistics management

  • Integrated management of manufacturing and reconditioning

  • Advanced warehouse management with automated batch traceability

  • Modern and intuitive e-commerce workflows

  • Customizable producer accounting and settlement features for consignment and PAS

  • Instant, native financial integrations with QuickBooks and NetSuite

  • Custom reports – sales, profitability, product metrics, productivity and performance, etc.

  • And now, mobile apps that support on-the-go orders, personalized pricing, customer preferences, messaging, and branding opportunities for the wholesaler or distributor.

“Our mission at GrubMarket is to increase profits for players in the food supply chain by reducing waste, improving efficiency and delivering better customer experiences through the benefits of digitalization. The food supply chain industry has been largely ignored by modern advancements in technological innovation. With our deep expertise in developing world-class software and our immersive understanding of the food industry as a major food supplier nationwide, we are uniquely positioned to help lead this new wave of transformation. digital. We are delighted to launch our new mobile applications today as part of this strategy, ”said Mike xu, founder and CEO of GrubMarket.

More information on the new mobile applications is available on the WholesaleWare website, as well as on both App Store (for iPhone / iPad) and the Google Play Store (for Android devices).

About GrubMarket
Founded in 2014, GrubMarket is a San FranciscoA food technology company operating in the area of ​​food supply chain e-commerce for commercial customers and end consumers, and providing related software as a service solutions to digitally transform the US food supply chain. Currently, GrubMarket operates in Arizona, California, Connecticut, Georgia, Michigan, new York, New Jersey, Missouri, Massachusetts, Oregon, Pennsylvania, Texas, Washington and British Columbia (Canada), with expansion plans to other parts of the United States, Canada and other parts of the world.

For media inquiries:
GrubMarket Media Team
(510) 556-4786

Grub Market Inc.
1925 Jerrold Avenue
San Francisco, California, 94124

GrubMarket Logo (PRNewsfoto / GrubMarket)

GrubMarket Logo (PRNewsfoto / GrubMarket)



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