voice-activated car turns heads | The Daily Star

Yesterday, a Proton X70 SUV was on display at PHP Motor Fest-2021 in Chattogram, making it the first voice-activated car available in Bangladesh. PHOTO: Collected

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Yesterday, a Proton X70 SUV was on display at PHP Motor Fest-2021 in Chattogram, making it the first voice-activated car available in Bangladesh. PHOTO: Collected

PHP Automobiles, the local distributor of Malaysian automaker Proton Holdings Berhad, yesterday launched the Proton X70 SUV, the first voice-activated car in Bangladesh.

The car was officially added to the company’s inventory during PHP Motor Fest-2021, a six-day event to be held at its Chattogram base.

“Various functions of the car, such as lowering and raising the windows or controlling the audio system, can be operated via voice commands, while the automatic parking technology and several other technologies will be gradually updated in the phased model, ”Akhtar Parvez, managing director of PHP Automobiles, told The Daily Star.

The price of a Proton X70 SUV, which is a 1477cc vehicle, has been set at 48 lakh Tk.

After getting a good response from modern car buyers, the company also decided to upgrade all of its other models with advanced technology, he said.

As such, other 2021 car models, including the latest variants of the Proton Saga and Proton Persona, were also on display at the festival.

According to company officials, PHP Family announced its entry into the automotive market through its company PHP Automobiles in mid-2015. PHP Automobiles then began assembling Proton cars locally, a first for the country in mid-2017, launching its first iteration of the Proton Saga that year.

The company has since successfully marketed several models of the Malaysian brand, such as the latest Proton Saga, Proton Saga MC, Proton Preve, Proton Persona, Proton Exora and Proton X-70 (Microbus).

“But since spare parts for Proton cars are still not readily available in local markets, we deliver all parts that can be ordered on our website within 24 hours,” Parvez said.

In addition, the company also offers five years of after-sales service to ensure maximum customer satisfaction, he added.

The company’s plant in the Sagarika area of ​​Chattogram currently employs around 265 workers to assemble 10 to 12 vehicles per shift.

As such, the plant has an annual production capacity of 1,200 vehicles, PHP officials said.

PHP Automobiles already has showrooms in Dhaka, Chattogram and Sylhet but plans to eventually be present in all major divisions and districts of the country.

Addressing the event on its opening day yesterday, Deputy Education Minister Mohibul Hasan Chowdhury said Bangladesh’s automotive industry is booming and PHP Automobiles is one of the best examples in this regard.

“PHP is very good at making cars at a fair price for all, which is a challenge in today’s auto industry,” he added.

Mahbubul Alam, President of the Chittagong Chamber of Commerce and Industry, was present at the event chaired by Sufi Mizanur Rahman, President of PHP Family.


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